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Marico COPA Implementation

About Client

“MARICO” is one of India’s leading consumer products companies, in the global beauty and wellness space.

Our Engagement

Inteliwaves is associated with Marico for new development from 2020. Inteliwaves is the SAP partner for Marico AMS & has been engaged with Marico since Jan 2023.

Key Client ​Requirements

  • Marico Bangladesh Team has an requirement to implement the COPA for their Bangladesh plant to Enhanced Profitability Analysis and to have Cost Allocation and Management.  

Our Approach

  • To begin with, it is crucial to perform all legal, statutory, and Marico company requirements meticulously, in order to accurately capture the costing for materials through COPA.
  • Simultaneously, defining the project plant and assigning roles appropriately forms an essential foundation, while preparing the Blueprint (BBP) document clearly outlines the project scope and objectives.
  • In addition to this, configuring CO-PA settings, including valuation and analysis structures, must be undertaken with precision, ensuring thorough alignment with related SAP modules such as SD, MM, and FI to facilitate seamless data integration.
  • Moreover, once the configuration is finalized, it is important to conduct comprehensive testing and provide detailed end-user training, which together guarantee a smooth transition and adoption of the system.
  • During the cutover phase, executing master data migration of materials alongside the finalization of COPA cycle configuration is critical to maintaining data consistency and operational continuity.
  • Subsequently, offering ongoing support and implementing timely system enhancements become necessary steps to address any emerging issues and to optimize system performance continuously.

Value Delivered by Inteliwaves​

  • Implementing SAP CO-PA (Controlling-Profitability Analysis) offers several key benefits to clients: 
    • Enhanced Profitability Analysis: CO-PA provides detailed insights into profit and loss at various levels (e.g., product, customer, region), allowing businesses to analyze profitability by different dimensions.
    • Cost Allocation and Management: Helps in allocating costs to different profit centers or segments, improving cost management and budgeting accuracy. 
    • Apart from these other key points are Improved Decision-Making, Flexible Reporting, Strategic Planning, Compliance and Transparency & Customer Insights 
  • Real-time profitability insights across products, customers, and regions
  • Improved decision-making with accurate contribution margin analysis
  • Reduced manual effort in data consolidation and reporting
  • Scalable framework for advanced performance  analytics
  • Enhanced visibility into cost and revenue drivers